Role of advertising in launching a New Dance school

Role of advertising in launching a New Dance school A dance school is an institution that students interested in dancing can learn more about ballet, including rehearsal. Different dance schools provide a variety of dancing styles. In order to launch a new dance school in the US, it would be necessary to analyze the market. This would include in-depth assessment of various dance schools in the U.S. market, together with products and services offered. The U.S. dance schools offer a variety of classes in hip-hop, tap, jazz and musical theatre dance.Advertising We will write a custom essay sample on Role of advertising in launching a New Dance school specifically for you for only $16.05 $11/page Learn More Julliard School Based in New York, Julliard is a private dance school managed by President Joseph Polisi. Julliard School has approximately eight hundred colleges, which offers a variety of dances. Since its establishment in 1905, the institution has managed to offer training services to over 800 students in m usic, drama and dance across the US. Researches indicate that Julliard School admission rate for students has increased from 7.6% in the year 2007 to 8.0% in 2009. However, in 2011 Julliard School admitted 5.6% of applicants. The institution has various collections including orchestras, chamber music, and jazz. Julliard School is focused on raising $300,000,000 to enable it sustain the market as regards to performing arts in the new decade. Julliard advertises its services and products in various media for rising awareness, including journals such as those published by Random House and Norton. The New York Public Library also advertises services offered by Julliard School. Nevertheless, the institution has its website that assist in advertising services at the global level that is, https://www.juilliard.edu/. The adverts of this organization normally target undergraduate and graduate students. Ballet San Jose Ballet San Jose is a dance organization that is currently situated in Cali fornia, US. The institution was established with an aim of providing San Jose region with professional skills in dancing that is, in a way that honours the vision of various artists. The ballet offered by this school also aims at meeting the artistic standards, as well as fulfilling cultural requirements of the society it serves. The advert made by this institution normally targets a wider audience. By the year 2007, Ballet San Jose had over 100 traditional and contemporary dances (Giddens 78). Directed by Dennis Nahat, the institution has dancers from various countries, including the U.S., Japan, Canada, Vietnam, and France, among others. Presently, Ballet San Jose has over 450 students. The organization has for long targeted children at risk and young audiences. It advertises its services and products through various media such as New York Times and San Francisco Chronicle. In addition, a number of its advertisements are done via its official website.Advertising Looking fo r essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Roland Dupree Dance Academy Ronald Dupree Dance Academy is situated in Hollywood, US. It has attracted dancers across the world owing to the school’s variety of instructors from various fields including film, television and stage. In partnership with Mary Jean, Roland succeeded to open Dupree Casting that specializes in movie and television dancing. Currently, Roland Dupree Dance Academy has invested in child acting facility referred to as the Youth Academy of Dramatic Arts. Ronald Dupree Dance Academy generally advertises its events and services through the New York Times since they believe it is the most effective medium of advertisement. Strength and weakness Although newspaper and journals are commonly used as mediums of advertisement, they are currently phased out by the internet. Many organizations are presently finding it more resourceful to advertise thei r services via websites since many customers are now accessing it (Dave 12). One of the strengths of advertising services through the media is that they create awareness in the public hence increasing the profitability of the organization. One of the weaknesses is that advertising can be ineffective in case the correct medium is not used. This would amount to losses through the costs of advertising. Dave, Evans. Social Media Marketing: An Hour a Day. Indianapolis: Wiley Publishing, 2010. Print. Giddens, Anthony. The Consequences of Modernity. Malden: Blackwell Publishers, 2009. Print.