Press Release on Bhp Billiton Issue Essay Example | Topics and Well Written Essays - 500 words

Press Release on Bhp Billiton Issue - Essay Example He also hinted that Woodside has a current petroleum project in the pipeline which will greatly benefit from this take over during its current final stages. Woodside Chief Executive Peter Coleman readily agreed with the statement of Nasser. He explained to the gathered press people that the current project is currently on hold due to budget constraints. Continuing the project would entail another $900 million, an amount which Bhp readily agreed to produce in order to continue the project Nasser and Coleman detailed that the acquisition will start with the 24% holdings purchase of Royal Dutch Shell on Woodside. A move which shall ramp up into the full-blown take over of Woodside in the span of one year. Drawing on an example of a good merger, acquisition or takeover press release you have found on the internet, identify three elements you think are important in a press release of this type. (This is worth 25 % of this assignment and must be no more than half a page in length). A: The elements of a good press release commonly follow the 5 Ws. That is: Who, What, Where, When, Why. Answering these 5 basic questions will already make up the whole press release as these are the pieces of information that the readers are interested in finding out. Another element of a good press release would be the factual element. A press release is not a piece of advertising. Instead, it is all about accurate information dissemination. Finally, a press release must carry an aura of authority in its news.  

Buyer behavior Essay Example | Topics and Well Written Essays - 2750 words

Buyer behavior - Essay Example This refers to a relationship between individual and the collectivity prevailing in a certain society (Hirchman, 1983, 197).   It is exhibited by the manner in which people live together and are intimately linked to the norms of the society. The concepts of individualism explain societies where their loose ties between people. In such a society, everyone is expected to look after himself or herself and/or the immediate family. The concept of collectivism refers to societies where people are integrated into strong groups in which people protect each other in exchange for unquestionable loyalty.The consumers behaviors attributed to individualism-collectivism pertains to the behavior of persons in a given group, relationships with others and perception of themselves vis a vis others. These consumer behaviors are the influence by reference groups, self-concept, and information sharing, ethnocentrism and opinion leadership.Reference Groups A reference group takes the form of an actual o r imaginary group or individual born of the existence of significant relevance upon individuals’ aspirations, evaluation and behavior (Park and Lessig). Witt (1970) defines reference group as a group taken as a frame by an individual in evaluating himself/herself and formation of attitude. Three means are known through which behavior can be influenced; value expressive, informational and utilitarian (Park and Lessig 1977).The reference group extent depends on a group’s behavior and identity. It is reasonable to think of a possibility.... m and Collectivism and their Consumer Behaviors effects This refers to a relationship between individual and the collectivity prevailing in a certain society (Hirchman, 1983, 197). It is exhibited by the manner in which people live together and are intimately linked to the norms of the society. The concepts of individualism explain societies where their loose ties between people. In such a society, everyone is expected to look after himself or herself and/or the immediate family. The concept of collectivism refers to societies where people are integrated into strong groups in which people protect each other in exchange for unquestionable loyalty. The consumers behaviors attributed to individualism-collectivism pertains to the behavior of persons in a given group, relationships with others and perception of themselves vis a vis others. These consumer behaviors are the influence by reference groups, self-concept, and information sharing, ethnocentrism and opinion leadership. Reference Groups A reference group takes the form of an actual or imaginary group or individual born of the existence of significant relevance upon individuals’ aspirations, evaluation and behavior (Park and Lessig). Witt (1970) defines reference group as a group taken as a frame by an individual in evaluating himself/herself and formation of attitude. Three means are known through which behavior can be influenced; value expressive, informational and utilitarian (Park and Lessig 1977). The reference group extent depends on a group’s behavior and identity. It is reasonable to think of a possibility of the existence of interpersonal influence brought about by individualism and collectivism, on the consumption behavior. A study by Shaw (1971) on the effects of individual interactions and