Press Release on Bhp Billiton Issue Essay Example | Topics and Well Written Essays - 500 words

Press Release on Bhp Billiton Issue - Essay Example He also hinted that Woodside has a current petroleum project in the pipeline which will greatly benefit from this take over during its current final stages. Woodside Chief Executive Peter Coleman readily agreed with the statement of Nasser. He explained to the gathered press people that the current project is currently on hold due to budget constraints. Continuing the project would entail another $900 million, an amount which Bhp readily agreed to produce in order to continue the project Nasser and Coleman detailed that the acquisition will start with the 24% holdings purchase of Royal Dutch Shell on Woodside. A move which shall ramp up into the full-blown take over of Woodside in the span of one year. Drawing on an example of a good merger, acquisition or takeover press release you have found on the internet, identify three elements you think are important in a press release of this type. (This is worth 25 % of this assignment and must be no more than half a page in length). A: The elements of a good press release commonly follow the 5 Ws. That is: Who, What, Where, When, Why. Answering these 5 basic questions will already make up the whole press release as these are the pieces of information that the readers are interested in finding out. Another element of a good press release would be the factual element. A press release is not a piece of advertising. Instead, it is all about accurate information dissemination. Finally, a press release must carry an aura of authority in its news.